224 million people
In fact, two-thirds of Americans own at least a single connected device today. That means 224 million people can consume media and advertising on their terms, from catching a live episode of their favorite sitcom to binge-watching an entire season of a show through an OTT app. Yet despite the immense freedom that OTT oers, nearly 63% of TV connected device usage occurs in the living room. And as a result, living room viewing has become a more personalized, choicedriven experience that has opened the door to new opportunities for advertisers to connect with consumers.